Historical Neapolitan Tailoring E. Marinella - Brand Ambassador of Made in Italy and Male Elegance

The Sartoria Storica E. Marinella of Naples, which turns 109 this year, is not just a clothing store, but it is an iconic brand of the Neapolitan city, whose history is intertwined with that of the Marinella family and their passion for the art of the tie. This brand was born thanks to Eugenio Marinella who in 1914 opened his small shop in the good area of Naples and who over the years, which has become synonymous with charm, elegance and tradition, has seen illustrious characters of all kinds pass through his historic shop, from Luchino Visconti to Putin, from Cossiga to Napolitano, from Totò to Berlusconi, up to the Kennedy family, not to mention the families of the English, Dutch and Spanish royals. Then as now the shop, today a brand, is owned by the Marinella family who have handed down from generation to generation, the passion for fashion, for beauty, for the art of know-how, for the quality of the materials, the attention to the details and the tailoring of the execution.

Each visit to E. Marinella's shop is a unique experience. As soon as you enter, you are greeted by the warmth of the Marinella family and by the beauty of the ties on display. The shop is furnished in an antique style, with fine furniture and period details. It is as if one has entered a different world, away from the hustle and bustle of the city, where the art of clothing still has a special meaning. The Marinella family has a great passion for ties and each piece produced in their laboratory is unique. Every fabric, every color and every design has been artfully created to be printed, with the same techniques as a century ago, on precious silks, to create ties that stand out for their beauty and elegance. E. Marinella ties are known throughout the world for their quality, but E. Marinella is not just a tie shop. Over the years, it has become a point of reference for men seeking elegance and style, through sophisticated clothing made of tailored suits, shirts, ties and shoes, but also of exquisite accessories, T-shirts and swimsuits. E. Marinella is also famous for her extravaganzas and her anecdotes. One of the most famous concerns the founder Eugenio Marinella, who had a reputation for being a very superstitious man. It is said that he had a lucky tie that he wore only on lucky days, which he indicated by consulting an ancient Neapolitan calendar. The tie in question was so important to him that when he traveled to New York to meet President Reagan, he brought along a similar but not identical tie, fearing that the original tie would bring him bad luck on such an important trip.

And then there is the challenge of the future. How to reconcile tradition and innovation? How to evolve without losing the soul of your business? Alessandro, Maurizio's son, will take care of answering these questions, who since 2017 has decided to take the Marinella brand towards new horizons. With him the maison opened its e-commerce site and expanded the range of products, also opening up to casual and women's fashion. A turning point that has allowed the brand to withstand the impact of the pandemic and to invoice almost as much as in 2019, before the health emergency. But that's not all: there is also attention to sustainability. A choice that cannot be overlooked, especially in a sector such as fashion which produces 10% of total gas emissions. Marinella has decided to do her part, launching an orange fiber capsule collection and collaborating with Tbd Eyewear to create eyewear with natural materials. And the goal is to completely eliminate plastic, replacing it with a polymer that self-destructs three months after contact with water or earth.