Being a MeTour Partner: Emotional Experiences and not Services

Tourism is, fortunately, an industry that returns continuously growing numbers, which, however, also sees growth in the average tourist, who is increasingly informed and aware. Thinking, therefore, of being fascinated by numbers without becoming aware of the fact that Tourists today want to LIVE their holiday and not suffer it, would be a fatal mistake. Making tourism until the end of the 90s means preparing and offering services always up to par. But, with the advent of the internet, of a greater culture, of in-depth programs, all this has changed. Today our tourist no longer asks for services, but experiences !! Perhaps, until now still little recognized, experiences have always been there, but they have always been grouped in the service sector, along with unexciting activities such as umbrella rental or airport / hotel transfer.

When buying a service, a person buys a series of standardized activities, accompanying his vacation, which are carried out on his behalf by others, but without any exchange of emotions taking place. When, on the other hand, he buys an experience (especially if it is unique), it pays to be able to spend time enjoying a series of memorable events staged as in a theatrical performance, which involve him on a personal level, which emotionally charge him, that transform it. A person will never remember the color or the position of the umbrella, but he will never forget an experience that has been well staged and that has involved him in all his senses, that has made him feel the protagonist, cradling him in a river of passion.

A good experience is a SIGNIFICANT experience , better if UNFORGETTABLE or, even, EXTRAORDINARY.

To be Extraordinary, it must bring all the senses of the Tourist into play, leveraging on three spheres: the sensory, the emotional, the memory. If they reach this goal, then they will be "emotionally extraordinary" because they will also and above all transform the individual. Tourists want to live experiences, situations, contexts, territory, visits, walks, stories that touch their senses and their hearts, that stimulate their mind and that open their memories!

Experiences always respond to at least one of these types:
- Sense Experiences (SENSI): are those multi-sensory experiences that involve all the senses of the tourist: sight, hearing, touch, taste and smell.
- Feel Experiences (FEELINGS) : these are emotional experiences, which arouse in the tourist moods, emotions and feelings of various nature and intensity, but nevertheless positive. This category could fall within those Experiences that tell lived stories, which dig into people's memories and emotions, which tell of a past steeped in feelings and passion.
- Think Experiences (THINKING): these are the Experiences that stimulate the Tourist's intellect, activating creative, cognitive and problem solving experiences
- Act Experiences (ACTION): they are those Experiences where the Tourist is the Protagonist, who LIVES the Experience and does not undergo it. These are the Experiences, even sporting ones, such as diving a cycle cycle path.
- Relate Experiences: also incorporates the aspects of SENSE, FEEL, THINK and ACT. This experience connects the individual with a broad socio-cultural context, stimulating social relations, but at the same time making him absolutely protagonist.